Software Engineering vs Product Engineering

Learn how a transformational approach to product engineering fosters a better experience for your customers and a sustainable future for your business.

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The future of product design
is in true transformation

It used to be when it came to developing products, businesses simply focused on what, when, and how many engineers were needed. It was—and is—a very transactional approach.

True transformation requires bringing all capabilities together to build products that customers love, and that also align to business goals.

That’s Product Engineering.

It’s about time, scale, and outcomes

With rapid technology modernization, building digital products is becoming progressively more complex. And it’s a complexity that cannot always be solved by adding to the Software Engineering headcount.

Today, businesses are increasingly customer-centric, seeking to ensure products connect with business goals and customer expectations. As a result, development attention is shifting toward Product Engineering—a transformational, future-focused, outcome-based view of the entire product lifecycle, centered around end users.